TestMartâ„¢ Forges Alliance with Sensors Magazine

Unique insight on sensing, data acquisition and related equipment and applications now available on leading test and measurement e-commerce site

SAN BRUNO, Calif. - June 19, 2000 -
TestMartTM, the leading information and commerce marketplace for the test and measurement industry, has forged an alliance with Sensors, a leading publication for design, production, and manufacturing professionals who use sensing and detection devices. Sensors will provide feature articles and industry news in the Sensors Corner at www.testmart.com and provide links from its own site www.sensorsmag.com to TestMart's commerce and information site.

"By partnering with Sensors we are further establishing TestMart as the premier online source for precision measurement-related content," said TestMart president and CEO Peter Ostrow. "The unique and expert insight of the Sensors editorial staff and their specialized coverage of sensor technology will give our users valuable, unbiased information about the sensing, detection, and control and measurement instruments available through TestMart's effective commerce applications. We are excited that this development will make us a true one-stop shop for sensing and detection equipment and solutions."

"TestMart gives our readership valuable comparison and purchase access to many of the products and technologies featured in our editorial," said Barbara Goode, editor of Sensors magazine. "This agreement provides the test and measurement community direct access to Sensors' unique content which focuses on helping readers make sound decisions."

Sensors is published by Advanstar Communications, a leading worldwide business information provider operating in the United States, United Kingdom, France, Latin America, and Asia. Sensors is edited for design, production, and manufacturing engineers involved in the detection, control, and measurement of specific physical properties and conditions, and focuses on the use of sensing devices to increase efficiency, economy, and productivity.

TestMart is the most comprehensive test equipment marketplace on the Internet. The site features massive databases of unbiased, proprietary, and hard-to-find information and a safe secure online store where users can locate, compare, and select from an extensive offering of new and refurbished instruments. Databases contain detailed specifications on over 15,000 test and measurement products, a directory of 550 manufacturers, and a reference area with extensive directories of calibration labs, professional organizations and a glossary of technical terms.

TestMart is a private company founded in 1998 to create community and develop e-commerce applications for the precision test instrument industry. Headquarters is located at 851 Traeger Avenue, San Bruno, California 94066; Telephone 650-624-0525, Fax 650-624-0535. For more information on TestMart, address e-mail to jharrington@testmart.com. The TestMart Web site can be found at https://www.testmart.com/.

EDITORIAL CONTACT:
Martin Wolf
650.794.3705
mwolf@testmart.com