TestMartâ„¢ Website Enhancements Further Streamline Equipment Procurement
Interface improvements and efficient relational database speed product
searches and purchases
SAN BRUNO, Calif. - March 12, 2001
TestMartTM, the leading online
marketplace in the test and measurement industry, today introduced
substantial new interface and commerce enhancements to testmart.com that
enable engineers to spend less time justifying and procuring products.
The newest improvements to the site infrastructure effectively place the
key elements of TestMart's product data and commerce functions in a
single view centralizing and speeding user's access to product specs,
price, delivery, and acquisition.
The core of the system is TestMart's 20,000-product strong database,
from which customers can conduct detailed specification searches by
manufacturer or a variety of instrument categories and classifications,
check product availability, and compare instruments. Customers can
conduct each of these searches via a comprehensive new interface
designed to display pricing and all available purchase options
including products for sale, lease, or rent in sortable columns.
Additionally, customers can "find similar" products if an initial
product request is not available and can request an alert message for
when a product reappears in the TestMart inventory.
"The enhancements to TestMart's site are very relevant to an engineer's
work, making our lives easier," said Dale Hachtel, engineering manager
at Dynalab, Inc., a designer and manufacturer of printed circuit
assemblies. "Sorting columns of data on price and purchasing
availability, or rental, is especially useful when we need specialized
test equipment right away, but perhaps only for a short time. And if
my first choice is not available, the site will automatically suggest
alternatives that may be better in price or specs."
"The new, more functional user environment found at testmart.com is
designed to help engineers help themselves to find the instruments
they need easily, acquire them in the manner that suits their situation
best, and then get back to the work at hand," said Peter Ostrow,
president and CEO of TestMart. "This functionality and our overall
capabilities as a company make TestMart an even more powerful asset to
the engineering community and affirm that we are the leading online
marketplace for the test and measurement industry."
TestMart's latest site enhancements also include merchandising and
commerce features designed to further facilitate quick product selection
and fast delivery. An exclusive database-driven "popular choices"
feature displays the top three models in a given category as viewed by
all TestMart users. An additional "TestMart Values" section displays
the three top selling brands. A Saved Equipment List feature assists
time-challenged engineers who can save multiple equipment lists for a
later consideration or purchase. Advanced commerce functionality offers
customers several options, including acceptance of all major credit
cards, use of a rent and lease calculator, the ability to order using an
open company account, and authorization of material returns.
"TestMart is applying best-of-breed interface design that brings volumes
of specification, commerce and applications content to the engineer's
desktop, in an actionable, understandable format," said Aroop Zutshi,
Senior Partner and Vice President at Frost and Sullivan, an analyst firm
for the test and measurement industry. "These enhancements create a
model B2B environment where the business of the site doesn't disrupt the
business of the customer."
About TestMart
TestMart is the most comprehensive test and measurement equipment
marketplace on the Internet. The site features massive databases of
unbiased, proprietary, and hard-to-find information and a safe secure
online store where users can locate, compare, and select from an
extensive offering of new and refurbished products. Headquarters is
located at 851 Traeger Avenue, San Bruno, California 94066; Telephone
650-624-0525, Fax 650-624-0535. For more information on TestMart,
address e-mail to ajones@testmart.com. The TestMart Web site can be found at https://www.testmart.comwhere users can click on a tour of the
site.
EDITORIAL CONTACT:
Martin Wolf
650.794.3705
mwolf@testmart.com
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